About Me


Loyalty. IMPACT. VALUE. Passion

My passion for marketing drives my focus for creating impact, delivering value, and cultivating loyalty in every collaboration.


Daniel Ionescu

Daniel Ionescu - Founder and Marketing Director of growth hacking. MARKETING is a Certified Digital Marketing Professional. The Digital Marketing Institute granted the Certification in January 2023.
Daniel Ionescu - Founder and Marketing Director of growth hacking. MARKETING is a Certified Digital Marketing Expert. The Digital Marketing Institute granted the Certification via a Postgraduate Diploma in Digital Marketing in January 2025.

A Journey into Leadership

My professional journey began in 2007 within the financial services sector, where I took on leadership roles, first as an Agency Manager and later as a Regional Project Manager. Immersed in a world driven by sales, numbers, and strategies, I found a spark that led me to continuously seek new horizons.

From Sales to Marketing

As a Sales Lead Generator, I uncovered a deeper passion: unlocking potential within data, people, and processes. This path propelled me to Head of Growth Marketing, where I stayed true to my belief that real success lies in building relationships, acquiring knowledge, empowering others, and experiencing personal growth along the way.

Campaigns Across Continents

From Europe to Africa, I've coordinated marketing campaigns that resonate with diverse audiences. Working with incredible teams of professionals, I approach challenges by analyzing, strategizing, and innovating. It’s more than just crunching numbers—it's about envisioning possibilities and collaborating with passionate individuals.

Beyond Metrics

Leading the growth of vibrant communities, mastering CRM, automation, and diving deep into SEO, PPC, SMM, Martech, and Omnichannel Marketing, I learned that growth is not just a number. It’s an art form—one that blends emotion-driven stories and creativity with data-driven insights to drive success.

growth hacking. MARKETING

Since 2017, growth hacking. MARKETING has marked a significant evolution in my professional journey. This encompasses both my roles as a Fractional and Full-Time Head of Marketing, as well as my marketing consulting efforts. My focus is clear: transforming challenges into remarkable opportunities with fresh perspectives and innovative solutions.


 Let's Talk Marketing & Growth

Connect with me, and let’s start a conversation that could turn your challenges into extraordinary opportunities.

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